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Consumer Global PR Senior Manager / Manager

Trend Micro Incorporated

  • Company employee count 1,001 to 10,000

Job Summary

Job Description ＜Position Overview＞ The Global PR Senior Manager / Manager (depending on experience) will play a pivotal role in executing Trend Micro's public relations initiatives in Japan and other key markets, managing key programs that enhance brand visibility and support business objectives. This role will coordinate cross-regional campaigns, manage media relations, drive tactical execution of global PR strategies, and support analyst relations activities with cybersecurity industry research firms. ＜Key Responsibilities＞ ・Program Management ・Execute Japan and other key market PR campaigns for product launches, research reports, and corporate announcements ・Manage day-to-day media relations, including pitch development, press release creation, and media inquiry response ・Coordinate PR activities across regions to ensure consistent messaging and maximum impact ・Support executive visibility programs including speaking opportunities, awards, and media interviews ・Develop and maintain PR content including press materials, fact sheets, and spokesperson briefings ・Media & Influencer Relations ・Build and maintain relationships with key technology, business, and trade media in Japan and other key markets ・Identify and pursue strategic media opportunities aligned with business priorities ・Manage media monitoring and coverage reporting across all regions ・Coordinate with regional PR teams to amplify local stories for global impact ・Support crisis communications response and issues management as needed ・Analyst Relations & Industry Research ・Support engagement with cybersecurity industry analysts and research firms (Gartner, Forrester, IDC, Canalys, etc.) ・Coordinate PR activities around analyst report launches, Magic Quadrants, Waves, and other industry evaluations ・Develop communications strategies to amplify positive analyst findings and Trend Micro's market positioning ・Collaborate with Analyst Relations team to prepare briefing materials and key messages for analyst interactions ・Support the creation of PR n

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